Weekly Column

October 8, 2015 by Junkies Leave a Comment

Free Training – How to Build Your Pageant Brand :)

Hey Junkies!

I’m SOOOOOOOO EXCITED to offer this 3 part training series about Building Your Pageant Brand!

For those of you who are new to the Junkie Nation, please know this series was birthed by Junkies across the country who kept asking one thing…

“CARRIE – HOW THE HECK ARE YOU SO GOOD AT PREDICTING PAGEANT WINNERS???”

Lol – Well… in short, the answer is, I predict winners based on a contestant’s Pageant Brand. In fact, this year, I identified 75% of the ladies who went on to win their state title, BEFORE the competition even started! How? By looking at their Pageant Brands!

So – If a Pageant Brand has the ability to launch you
into the Top 5 of your state competition, and potentially make you
a contestant at Miss America, don’t you think it’s important to
learn more about Pageant Branding?

That’s why this training was created.

And when you join our training series, you’ll learn the 11 Savvy Secrets of Pageant Branding, 5 Rookie Mistakes to Avoid, and hear me go into crazy amounts of detail as I tell you EXACTLY how I predict pageant winners based on a contestant’s Pageant Brand.

Click here to get the free training series – And if you’re already on the list, that’s fine… Just put in your email address again so you can watch the free training series – I promise you won’t get double the emails (Junkie-Pinky-Swear-Cross-My-Heart).

#BigJunkieLove

Carrie Lakey

May 6, 2015 by Junkies 2 Comments

How Do You Choose The Ladies on Your Top 5 List???

Alright, Alright, Alright!

You talked me into it… Founding Junkie, Carrie Lakey officially goes on video to explain EXACTLY how we select the young women for our “Here’s Who To Watch” list. Also – Carrie offers a few tips regarding how you can find yourself on the list in the near future. 🙂 ENJOY!!!

So – That’s it! That’s how we do it!

Now that you know the secret – Do you have any burning questions about how to build a Pageant Brand? If so – we’d love to hear from you! Just send us a quick email at ThePageantJunkies@gmail.com!

All questions are welcome – We look forward to hearing from you!

#BigJunkieLove

Carrie Lakey

October 7, 2014 by Junkies Leave a Comment

Two Weddings and a Pageant

This weekend, I had the great fortune of attending two weddings on the same day.

Actually, it wasn’t as easy as it sounds. Both weddings were held at the exact same time – with one being 25 miles away from my home and the other being 90 miles away from my home. Because I’ve known both grooms in each wedding for more than 10 years, it was important that our family find a way to attend both events – which wasn’t easy, but it certainly was entertaining! Let me explain…

Wedding #1 = Extremely Traditional Wedding in an Non-Traditional Venue.

This wedding had all that you’ve come to expect in traditional wedding ceremonies… The bridesmaids had baby’s breath in their hair, the groomsmen all wore vests, and there was a 3 piece string ensemble. Overall, it was pretty “by the book”. But the location was far from traditional! Written on the mailbox outside the venue, it actually said the words, “Salvage Yard”. There were old tractors, rusty bicycles, vines and twigs galore… Not to mention wagon wheels, old soda machines, and a giant wire sculpture of a rooster (seriously – the thing is like 15 feet tall). People sat on blankets during the reception. Burlap covered the tables. The Bride was lovely, the Groom was happy, and everyone rejoiced in their love.

Wedding #2 = Extremely Non-Traditional Wedding in a Traditional Venue.

This wedding looked anything but traditional. The groom wore high-top sneakers, even though his groomsmen wore dress shoes. The majority of the bridesmaids had punk rock hairstyles and tattoos on their arms, backs, legs and/or decolletage. Earrings, long beards, and hipster glasses were adorning multiple guests – along with masks, strange hats and various items with feathers! However, this wedding was held in a private mansion that was grand in scale and offered sweeping views of the eclectic area in which it was located. The Bride was lovely, the Groom was happy, and everyone rejoiced in their love.

In summary – each of these weddings, while beautiful, had their own ‘mis-match’ of sorts, which made them memorable and unique. Crazy thing is – this is a pageant blog, not a wedding blog. So that begs the question…

“What did these two weddings teach me about Miss America?”

Funny you should ask…

We think these weddings represent what the state of New York has done the past three years in a row with their Miss America contestants. In essence, the reason Miss New York can claim a Miss America 3-peat is because they’ve been sending “non-traditional girls” to the big dance in “traditional” Atlantic City.

Now, before you get all up in a tizzy, let us explain what we mean (and what we don’t mean).

Mallory, Nina and Kira all have a few things in common that do “traditionally” win at Miss America…

1. They’re super articulate.

Seriously. We haven’t seen Kira’s interview – but I don’t think we need to. And we already know how strong Mallory and Nina were in communicating their message in 10 short minutes. Every Miss America who’s been crowned (long before the NY ladies came along) has been a strong communicator. You can’t be Miss America if you’re not articulate and sharp – period, the end.

2. They all had compelling platforms.

Stopping sexual abuse, embracing cultural competency (or standing against racism) and ending domestic violence aren’t ‘safe’ platforms – but they are compelling. They all require someone to take a stand against injustice. It’s hard to deny injustice when someone talks passionately about it. It’s compelling and effective.

3. They knew it was important to stand out from the crowd.

Prior to her interview, Mallory tweeted a judge (which is all fairness, I’m not sure you’re allowed to do anymore – lol!). Nina knew Miss America didn’t look like she did 10 years ago and wouldn’t look the same 10 years from now, and Kira will forever be remembered as the Miss America with the cups. When there are 52 other smart, talented, beautiful women competing for the job you want, you realize you need to do whatever it takes to be remembered. That’s just good business practice.

However – just because Mallory, Nina and Kira all brought several “traditional” elements to their competition – they also had several non-traditional components about them as well…

1. Their evening gowns were super-simple, with very little (if any) bling.

They each had jewelry with high sparkle and shine – but nothing on the gowns themselves (Kira had a bit on her back – but that’s it). It takes guts to wear a dress on the Miss America stage that has zero adornments on it. If it’s too plain, it’s easy for the girl to look plain too. And trust us – Miss America is not interested in crowning someone who’s “plain”. We do know that much!

2. Their talents weren’t what you normally see crowned at Miss America.

Face it. The Talent each of these ladies displayed on the Miss America stage was tailor-made for a runner up position. I’m not denying the skill level or entertainment factors – not in the least! I’m just saying, in years past, talents like Mallory’s, Nina’s, and Kira’s, typically settled for a runner up scholarship – rather than the winner. Tap dancing to James Brown, performing a Bollywood dance, and using a plastic cup as percussion, isn’t usually classified as the kind of talent that wins Miss America (Nina and Kira both admitted it themselves – not sure about Mallory)… However – in each situation, entertainment was a key factor and it worked. 🙂

3. They weren’t a carbon copy of the last winner.

Tempting as it may be, Miss New York has not sent the same girl 3 years in a row to Miss America. They also didn’t try to ‘mold’ each girl into the mirror image of the previous girl. Unfortunately, there are some states out there who are trying to make their current winner look, act, and talk like the most recent woman from their state who performed well at Miss America – Even if that was 20 years ago!!! Mallory, Nina, and Kira are all different from each other in their looks, their mannerisms, their styles, and their personalities. No need to copy someone else when you’re an original.

Alright… You may be thinking we’re on to something… but what does this mean moving forward?

Well – before you ever make it to Miss America, you have to win your state title first. So, what’s a girl to do when she’s a non-traditional contestant caught in a traditional state?

If you know you’ve got the goods – but you just doesn’t ‘fit’ the model of what your state typically crowns, you have a couple of options…

1. Play Politics. LOL – This suggestion isn’t what you think… but we couldn’t resist the title. We’re not suggesting you start forming alliances, blackmailing, and kissing up to people in charge – we’re saying you should do what successful politicians do. Politicians all “play to the base” for their party’s nomination – then once they’ve won their primary, they start courting independent voters by ‘moving to the middle’ before the general election. As a contestant in this scenario, you’d do what you traditionally need to do in order to win your state pageant – then, if you wish (and if your state will let you), you become a bit more ‘non-traditional’ in your preparations for Miss America.

2. Social Media is your Friend. A lot of girls try to keep their performance details a secret. But social media is the perfect vehicle to ‘set the tone’ for who you are and why you’re non-traditional in an awesome way! If you have a non-traditional talent, don’t wait to showcase it at your state pageant! GET OUT THERE and show the rest of the world via social media what you have to offer – NOW! The same thing goes for your platform, or your quirky sense of style, or your non-pageant haircut… Whatever! The goal is to ‘intrigue’ people by not being a wall-flower. Be confident – and Be You!

3. Move. Honestly – if you’re a non-traditional contestant who’s been competing in a more traditional state without success, find another place to compete. Lots of girls do it – there’s nothing wrong with it. As long as you fit the criteria for competing in a different state (aka residency issues), Junkies say “go for it”. In case you didn’t realize it, Mallory, Nina and Kira were all born and raised in states other than New York… and it certainly worked for them! 🙂

And there you have it! Who knew these 2 weddings would become the perfect pageant analogy for this post!?!

In the end, whether you consider yourself a more ‘traditional’ contestant or there’s a more modernistic pageant chick inside of you just waiting to be set free – if you stay true to who you are, we know you’ll be sure to live happily ever after.

You may now wave and blow kisses to the crowd.

#JunkieLove

September 30, 2014 by Junkies 13 Comments

Have We Lost the Battle for TALENT at Miss America?

It’s no secret – there are plenty of Miss America fans who were not fanatical about Miss America 2015, Kira Kazantsev’s talent. The reasons why range from her red cup, to her seated position, to her bare feet (and that’s just getting started)!

In one of our more recent and more popular posts, we mentioned that “Entertainment Trumps Talent” now at Miss America. Since that post, we’ve had several of you request that we expand that thought, if you will… Asking us, “Is Talent no longer relevant at Miss America?”

According to many of you, the validity of the Talent competition – the single most important category, which used to be a defining factor in separating the Miss America pageant from other pageants – is now in question. Therefore, is it fair to ask… Have we lost the battle for Talent at Miss America?

Let’s see…

Once upon a time, Miss America contestants with outstanding technical talent and a darn good interview would walk away with the crown. In addition, when a newly crowned Miss America had what might be considered a ‘non-traditional talent’ or a ‘less than stellar’ talent, she usually had an outstanding drive, a compelling personality, and a warmth about her that caused even the staunchest Talent-lover to melt. Take Miss America 1988, Kaye Lani Rae Rafko.

Junkies remember sitting in our living room, glued to the television, anxiously waiting for Gary Collins to call out the winner’s name (especially after seeing some of our favorites be named in the runner up positions). When the emcee finally announced the new Miss America 1988 was, “MISS MICHIGAN” — I looked around the room, and with a bit of incredulity exclaimed,

“WHAT? The Tahitian Dancer???”

Years later, it’s obvious how and why Kaye Lani won the crown. Frankly, it was obvious within a few days! Kaye Lani declared she would dedicate her reign to promoting the benefits of hospice programs – and essentially launched the opportunity for Miss America to share her ‘platform’ with a greater audience. This simple idea changed everything – Miss America was no longer just a ribbon cutter who would smile and wave to the crowd. Suddenly, Miss America had a purpose for others.

So, while Kaye Lani’s Talent was considered ‘non-traditional’ – it’s obvious she was the right choice for the crown. Nobody even questions it.

Fast forward to today… Whenever a non-traditional talent is crowned, I try to give Miss America the benefit of the doubt. I realize how “right” it was to crown Kaye Lani – despite the fact that I thought it was utterly “wrong” at the time. So, considering Miss America has now crowned a few non-traditional talents in a row now (a tap dancer, a Bollywood dancer and a cup-playing singer), we need to take a peek at how we arrived to this point.

Here’s the deal. Miss America is now fully embracing the idea of “Entertaining Talent” – instead of good old fashioned “Impressive Talent”. And in our opinion, this ‘new wave’ of Entertaining Talents in the modern era, was instigated by none other than Sierra Minott, Miss Florida 2008 and 4th runner up to Miss America 2009 (and Florida’s Outstanding Teen in ’05).

If you haven’t seen Sierra’s Talent routine, I WISH I could post it for you… I’ve been raving about this routine because of it’s pure entertainment value ever since I saw her perform on TV! Seriously – I might be willing to pay someone to post the darn thing so you could see what I mean! In our opinion, it was Sierra’s choreography that set the tone for “Entertaining Talent” in the Miss America modern era. We’re not saying Sierra wasn’t talented and we’re not saying “entertaining talents” never made the top 5 before she did… We’re simply saying her extremely entertaining talent routine ushered in a new way of thinking about on-stage talent today.

We were so taken with her entertainment factor, that during our blog re-cap of Katie Stam’s crowning, we listed the following statement…

“…and spunky little Miss Florida just paved the way for a non-ballet dancer to be named Miss America within the next 2 years… Mark My Words!”

Turns out, 2 years was a little optimistic (lol!). However, within 5 years, Mallory Hagan won as a tap dancer and Nina Davuluri won as a Bollywood fusion dancer. Up until that time, it had been DECADES since a non-ballet dancer had won Miss America… then we crowned 2 in a row… Coincidence???

So – now that we’ve established how we arrived at this point – How do The Junkies feel about Talent verses Entertainment? Glad You Asked! Ready, Set, Here we Go!!! 🙂

THERE’S A DIFFERENCE!

First of all, understand that there’s a difference between something that’s “Entertaining” and and something that’s “Impressive”. In years past, “Impressive” talents would get you noticed strictly on your technical ability to master your art. How well you breathed, how many notes you could seamlessly deliver, how quickly your fingers moved along the instrument, how high your leaps and kicks were… In the past, these were all key factors in how well you scored in Talent. Now, your technical ability simply isn’t enough. You MUST be entertaining to boot!

THE NUMBERS DON’T LIE…

During the “New York Years” – aka, Since Mallory Hagan was crowned Miss America 2013 – we’ve seen a total of 15 girls finish in the Top 5. Of those 15 ladies, we’ve had a grand total of FOUR talents that we consider truly “classical talents” – and 2 of them came this year! Those 4 are: Courtney Garrett, vocal, VA ’15 – Lauren Kuhn, piano, MA ’15 – Rebecca Yeh, violin, MN ’14 – Crystal Lee ,ballet, CA ’14). That’s not a very strong track record. Especially when you compare it to the fact that 11 out of 15 contestants had Talents which were much more “Entertaining” than “Classical”. Doesn’t mean you can’t win with a classical talent… its just means the majority of ladies who finish in the Top 5 have “Entertaining” talents. The numbers prove it.

CALM DOWN – STOP FREAKING OUT!

When it comes to your Talent presentation, nobody said you have to choose between “Entertaining” and “Classical”. As a matter of fact, the ladies who are able to make their “classical” talents cross over into “entertaining” are actually at a distinct advantage over those who have pure entertainment value alone! Unfortunately, far too often we see too many talents that are “classical” without being “entertaining”. Miss America used to crown those kinds of girls. But unless we see a judges panel that’s stacked with those kinds of personalities – I don’t see it happening in the future. You can be Entertaining and not Classical… You can be Entertaining AND Classical… But you can’t be Classical without being Entertaining. That’s simply not gonna get the job done anymore.

BUT THIS SUCKS! PURE TALENT SHOULD BE REWARDED!

LOL! Yes – we hear you loud and clear! But the truth is, we’re not here to debate whether this is the way it SHOULD BE at Miss America or not… We’re simply telling you, this is how we currently see it NOW at Miss America. And if you wanna win, you gotta know what kind of talent Miss America is interested in crowning. You can’t walk into a Pie Tasting Contest with your uber-delicious Cheesecake and be mad because you lost. You have to know what you’re getting into – and ‘play by the rules’ as best as you can. Even if it sucks.

OK – I GET IT… BUT HOW WILL THIS PLAY OUT?

Well – honestly… We wouldn’t be surprised if a couple of things happened within the next 5 years… It’s not at all outside the realm of possibility to see Miss America crown a baton twirler, a flute player, or a speed painter – so long as their presentation was entertaining! We also wouldn’t be surprised if we learned that Miss America is re-naming this portion of the competition. After all – it’s no longer the “Swimsuit Competition”, it’s the “Lifestyle and Fitness in Swimsuit Competition”. And, it’s no longer “Evening Gown” – it’s officially “Evening Wear” (because you could wear pants if you really wanted to do so). That’s why it wouldn’t shock this Junkie at all to learn that the “Talent Competition” is now the “Talent and Entertainment Competition” or something similar. That’s how ingrained I think this new direction truly is.

SO, WHAT THE HECK DO I DO NOW?

First of all, if you’re classically trained and that’s really what you do best, DON’T CHANGE your talent! Nobody’s saying you can’t win – we’re simply saying you can no longer rely on your technical ability alone. “Impressing” your audience isn’t the goal… “Connecting” with them, is. On the other hand, if you’re not classically trained and have always wondered if your talent could make it to the Miss America stage, NOW IS THE TIME to think outside the box and increase your entertainment value! Find the “fun person” in your drama department, music department, dance department, etc – and work with them on ways to make your talent presentation more entertaining. Or, try something new! Once upon a time, nobody thought a Tahitian Dancer, or a Marimba player, or a Hula dancer or a girl who played the cups would ever win Miss America… They were wrong! This could be the year you put your talent on the map because of its incredible entertainment value. Figure out what the audience likes and lean into it!

PS – TALENT IS STILL WORTH 35%

That means, your talent, whether extremely entertaining or not, is not the ‘end all be all’ of the competition. If you spend all your time perfecting your talent to epic levels of entertainment, but you have no substance in your interview and you’re out of shape, I’m sorry, but you lose. You still need to be well-rounded in all areas of competition… Not just talent! Don’t forget that!

So there you have it! Have we lost the battle for Talent at Miss America?

Nope. It’s just being defined differently now.

It’s Talent PLUS Entertainment that wins today. And fair warning – Better get some now – or be left behind.

September 25, 2014 by Junkies 1 Comment

Hey Miss America! Who’s “Driving the Bus” here, Anyway???

When they say “all press is good press, even when it’s bad press”… I don’t think anyone envisioned we’d be making our way through this kind of start to Miss America 2015’s reign.

Although the original ‘cups controversy’ seems to have faded to the background, multiple new “topics” have arisen in its place. First, it was Kira’s internship at Planned Parenthood… then John Oliver’s expose that Miss America doesn’t actually give away 45 million dollars in scholarships… then Kate Shindle’s commentary about the broadcast itself… and of course, the revelation that Kira was dismissed from her sorority at Hofstra because of hazing allegations. Good Gollie Miss Mollie… Kinda makes you miss the good old days when we were just crowning the wrong winners, doesn’t it?!!! LOL! 🙂

Well – Never Fear! Junkies are here to help you sort it all out! In fact, we’ve spent quite a bit of time trying to read between the lines and see through the fluff in order to determine who the heck is “Driving the Bus” at the Miss America Organization…

As we started analyzing all of this, one thing kept sticking out to us… Over and over again, we keep hearing the phrase “little girls”…

Nina always said she was excited that “little girls” could now look at her and see themselves becoming Miss America because of her skin color. Kira wants to relate to “little girls” via the cups and tell “little girls” it’s OK to make mistakes.

So – Junkies have to ask… Since when do the opinions of “little girls” drive the daily decisions of the Miss America organization?

In order to answer that question, we think it’s important to go back to the beginning and give you a little perspective.

History Lesson:

For umpteen years, advertisers were raving about the coveted “Baby Boomer” demographic. Brands and businesses did everything they could to market to Baby Boomers because they had sheer numbers worthy of making an impact – let alone unprecedented amounts of disposable dollars! If Boomers bought your product or displayed a positive association to your brand, your life was good.

But as Boomers grew older, things began to change. Advertisers discovered you couldn’t promote products/brands to Gen X, Gen Y, and Millennials the way you did Boomers. Why? Not necessarily because of how each successive generation responded, but because of how the world according to Gen X, Gen Y and Millennials, changed.

Here’s an example. Back in the early 80’s – If you didn’t purchase a Cabbage Patch Kid for your child, you were basically the worst mom in history, right? Why? Because marketers TOLD MOMS what their little girls wanted under the Christmas tree. Yes – kids still circled their favorite toys in the annual JC Penny’s catalog – but it was still the advertisers who TOLD MOMS what their kids needed on Christmas morning. Year after year, that advertising strategy continued… Advertisers told moms what was “cool” and then moms told their children what was “cool” – based on the information they received from marketers.

Fast forward to today’s world of texting, smart phones, social media and the Disney Channel.

Guess what? Advertisers no longer bother marketing to parents, because they can go straight to the kids! Originally, this was seen as a pretty risky move because after all, parents still controlled the purse strings in the household. However, that’s when an unprecedented and unexpected shift took place. When advertisers stopped telling moms what to buy and started telling kids what to buy, moms no longer had the same level of influence over their children. Instead, children began influencing their parent’s perceptions of a brand – and the moms accepted it.

Super savvy marketers know this and are clamoring to reach younger and younger demographics any way they can – because they have the access (social media) and the ear (smart phones) of the newest, most influential person in the family… A teenage girl.

So how does this relate to Miss America you ask? Here’s how….

In decades gone by, families could sit around the television and engage in a bit of nostalgia regarding Miss America (with Mama telling her daughter how she remembered watching Miss America with Grandma when she was a little girl…). Back then, mom could easily influence her daughter by talking about the attributes she found appealing regarding each contestant – including her talent, her beauty, her clothing choices, and her poise.

But today, IF the family sits down to watch another reality show, any girl who’s 12-16 is texting her friends and checking twitter and snapchat before solidifying her own opinion about a contestant… AND IN MANY CASES, she’s going to be the one TELLING HER MOM who she should like and why. The “buying decisions” are now influenced by the girls of the household and mom accepts it.

I realize this isn’t the case with each and every household in America… But advertising budgets don’t lie. More often than not, when it comes to products that need early branding, companies are spending billions of dollars to ensure they reach “little girls”.

Which explains why Miss America placed such a heavy emphasis on social media this year. It also explains why they crowned an extremely articulate girl with a non-traditional talent. Further, it explains why the narrative remains about “little girls” instead of the people who are in the trenches – or even the contestants themselves.

If little girls don’t care, Miss America no longer cares.

In our opinion, this is the new direction of Miss America. MAO is bypassing mama and marketing directly to a new generation of contestants. These girls have grown up watching shows where we text in our vote for the winner, throw people off the island, and find your husband by going on ‘group dates’ via national television! “Little girls” are now the coveted demographic – and it’s important that Miss America be seen in a positive light to them.

Truth is, if Miss America can capitalize on that demographic – they will gain a positive brand image and sponsorship dollars galore! Seriously – we’re talking BIG, BIG money!!! Therefore, it’s no longer about the girl with the best talent or the prettiest girl in the room or even the girl with the best talking points… It’s about the girl who can connect with the most coveted audience on the planet; 12-16 year old girls.

So… Where does that leave Junkies like us?

Well… If “little girls” are now “Driving the Bus” – Ideally, it will allow us to embrace a new generation of contestants who should have a positive image of Miss America. In theory, that means each new winner we crown, and the organization as a whole, will become more and more relevant in today’s bubble-gum, pop-culture society.

Or will she?

Junkies know that advertising actions always have consequences. And by promoting the image that “Anyone can be Miss America” – the same way that anyone can become a YouTube sensation – Miss America is falling into the television trap of more salaciousness, less intelligence.

In short, Miss America becomes nothing more than another name on the rotating carousel of reality stars. She’s no longer an ideal to aspire towards – she’s just the Hollywood flavor of the month.

The truth is, we could be wrong. This could all be a misguided theory that has nothing to do with the direction of Miss America and we just wasted a couple of hours of our life writing this post.

Trouble is – I have a nagging suspicion that we’re right.

Miss America is in a dog fight for dollars – the dollars that are controlled by the actions of little girls.

And if “little girls” are driving the direction of Miss America, something tells me we’re in for a mighty bumpy ride…

Photos courtesy of Miss America Facebook pages

“CARRIE – HOW THE HECK ARE YOU SO GOOD AT PREDICTING PAGEANT WINNERS???”

So – If a Pageant Brand has the ability to launch you into the Top 5 of your state competition, and potentially make you a contestant at Miss America, don’t you think it’s important to learn more about Pageant Branding?

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So – If a Pageant Brand has the ability to launch you
into the Top 5 of your state competition, and potentially make you
a contestant at Miss America, don’t you think it’s important to
learn more about Pageant Branding?